Creative Director
Coley Porter Bell

Sam Stone has worked on many major packaging, retail and identity projects throughout her career, which allows her to think strategically and holistically about business and brand challenges, to cross design disciplines when required. She likes to push the development of a broader approach to branding, specifically addressing ways in which brands can communicate non-visually. Sam considers investment in all forms of design as the best way to make product disappear off the shelf, instead of into it. With nearly 25 years’ experience, Sam has worked on brands such as Marks & Spencer, Tesco, Flawsome, Sharwoods, Muller Light Amore and Britvic – as well as Sony, Apple and McLaren.

Judging panel

Sam Stone

Creative Director
Coley Porter Bell

Stuart Wood

Founding Partner
Missouri Creative

Joohee Lee

Associate Director

Ben Griffin

Innovation Lead, Design
Innovate UK

John Mathers

British Design Fund

Paul Gray

Founder / owner
Suisse Design

Sophie Maxwell


Stephen Haggarty

Group Creative Director

Sue Daun

Executive Creative Director

Natasha Chetiyawardana

Creative Partner
Bow & Arrow

Jos Harrison

Global Design Strategy Director
Reckitt Benckiser

claudia morris

Creative Director
B&B studio

Kate Marlow

Creative Partner
Here Design

Chloe Templeman

Creative Director
Design Bridge

Nick Finney

NB Studio

Hiten Bhatt

Head of Design

Chris Bennett

Creative Director
Start Design