With a degree in Fashion Marketing from Central St. Martins, Sophie combines a fashion industry background with over 20 years working in the branding industry to inform and inspire brands about the power of change, what it can mean for them and how to design themselves for the future.

Working across Pearlfisher's studios in London, New York, San Francisco and Copenhagen - with clients including Seedlip, Cadbury Dairy Milk, TRIBE, Blue Bottle Coffee and Cawston Press - Sophie leads the Futures team to bring together a picture of macro global insights. This approach to insight and innovation ensures their clients stay ahead of the curve and ready to lead the changes in their categories rather than follow them. 

Judging panel

John Mathers

British Design Fund

Paul Gray

Founder / owner
Suisse Design

Sophie Maxwell


Stephen Haggarty

Group Creative Director

Sue Daun

Executive Creative Director

Natasha Chetiyawardana

Creative Partner
Bow & Arrow

Jos Harrison

Global Design Strategy Director
Reckitt Benckiser

claudia morris

Creative Director
B&B studio

Kate Marlow

Creative Partner
Here Design

Chloe Templeman

Creative Director
Design Bridge

Nick Finney

NB Studio

Hiten Bhatt

Head of Design

Chris Bennett

Creative Director
Start Design

Sam Stone

Creative Director
Coley Porter Bell

Stuart Wood

Founding Partner
Missouri Creative

Joohee Lee

Associate Director

Ben Griffin

Innovation Lead, Design
Innovate UK